Privacy Policy

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Effective Date: 24 September 2026

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At Colourfully Black, we take your privacy seriously. This Privacy Policy explains how ColourfullyBlack.com Ltd collects, uses, stores and protects your personal information when you visit our website, create an account, contact us or purchase our products.

We process personal data in accordance with applicable UK data protection law, including the UK GDPR and Data Protection Act 2018.

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If we make significant changes to this Privacy Policy, we will update the effective date above and, where appropriate, notify you of those changes.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at hello@colourfullyblack.com.

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1. Who We Are

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ColourfullyBlack.com Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Company: ColourfullyBlack.com Ltd
Company Number: 15174687
Registered Office: 7 Bell Yard, London, WC2A 2JR
Email: hello@colourfullyblack.com

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2. Information We Collect

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Depending on how you use our website, we may collect:

Contact information – such as your name, email address, telephone number, billing address and delivery address.

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Order information – including products purchased, order details, delivery information, transaction history and information required for personalised products.

Account information – such as your login details and account preferences if you create an account.

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Payment information – information required to process your payment. Payments may be processed securely by third-party payment providers. We do not necessarily receive or store your complete payment card details.

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Communications – information you provide when you contact us, submit an enquiry, leave a review or communicate with us about an order.

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Marketing preferences – including whether you have chosen to receive marketing communications from us.

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Technical information – such as your IP address, browser type, device information, operating system and information about how you use our website.

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Cookies and similar technologies – information collected through cookies and other technologies used on our website, as explained below.

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3. How We Use Your Information

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We may use your personal information to:

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• Process, fulfil and deliver your orders.

• Process payments and refunds.

• Create and manage your customer account.

• Produce and fulfil personalised products.

• Communicate with you about your orders or enquiries.

• Provide customer service.

• Prevent fraud and maintain the security of our website.

• Improve our website, products and customer experience.

• Send marketing communications where permitted.

• Comply with our legal, accounting and regulatory obligations.

 

4. Our Lawful Bases for Using Your Information

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UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

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Contract – where processing your information is necessary to fulfil an order, deliver a product or provide a service you have requested.

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Legal obligation – where we need to process or retain information to comply with the law, including tax and accounting requirements.

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Legitimate interests – where processing is reasonably necessary for our business interests, such as preventing fraud, protecting our website, responding to customer enquiries and improving our services, provided those interests do not override your rights and interests.

Consent – where you have actively given us permission, for example for certain marketing activities or cookies where consent is required.

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Where we rely on consent, you may withdraw your consent at any time.

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5. Payments

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Payments made through our website are processed securely through Wix Payments.

When you make a payment, Wix may collect and process information necessary to complete your transaction, including payment and transaction information.

Colourfully Black does not receive or store your full payment card details.

Wix processes personal information in accordance with its own privacy practices and applicable data protection laws.

I'd also amend the relevant part of Section 6 – Sharing Your Information to say:

 

We may share personal information where necessary with trusted third parties that help us operate our business, including:

• Wix, which provides our website, e-commerce and payment processing services.

• Postal, courier and delivery providers.

• IT and security service providers.

• Email and marketing service providers.

• Profsional advisers, such as accountants or legal advisers.Government, regulatory or law-enforcement authorities where required by law.

6. Sharing Your Information

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We do not sell your personal information.

We may share personal information where necessary with trusted third parties that help us operate our business, including:

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• Website and e-commerce service providers.

• Payment processors.

• Postal, courier and delivery providers.

• IT, website hosting and security providers.

• Email and marketing service providers.

• Professional advisers, such as accountants or legal advisers.

• Government, regulatory or law-enforcement authorities where required by law.

 

We only share information that is reasonably necessary for the relevant purpose.

If our business or assets are sold, transferred, merged or reorganised, personal information may also be transferred as part of that transaction.

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7. International Data Transfers

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Some of the service providers we use may process or store personal information outside the United Kingdom.

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Where personal information is transferred internationally, we take appropriate steps to ensure that it receives a level of protection required by UK data protection law.

Depending on the destination, this may include relying on UK adequacy regulations or appropriate contractual and other safeguards.

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You can contact us at hello@colourfullyblack.com if you would like further information about safeguards relating to international transfers of your personal information.

The ICO requires privacy notices to explain international transfers and the safeguards used where they apply.

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8. Cookies & Similar Technologies

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Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and, where applicable, support marketing and advertising.

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Some cookies are necessary for the website to function. Other cookies and similar technologies may require your consent.

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Where consent is required, you will be given the opportunity to accept or manage these technologies.

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You can also manage cookies through your browser settings, although disabling certain cookies may affect the functionality of the website.

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For more information about the cookies and similar technologies used on our website, please see our Cookie Policy or cookie settings.

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The ICO requires websites to provide information about relevant cookies/storage technologies and, where required, obtain valid consent; advertising technologies require consent.

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9. Marketing Communications

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Where permitted by law, we may send you information about Colourfully Black products, offers or news.

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Where consent is required, we will only send these communications if you have chosen to receive them.

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You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our marketing emails or by contacting us at hello@colourfullyblack.com.

Unsubscribing from marketing will not prevent us from contacting you where necessary about an order you have placed or an enquiry you have made.

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10. How Long We Keep Your Information

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We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders and meet legal, accounting and regulatory requirements.

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Different types of information may therefore be retained for different periods.

When determining how long information should be retained, we consider the nature of the information, why we collected it, our legal and regulatory obligations and whether we continue to have a legitimate business need to retain it.

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When personal information is no longer required, we will securely delete or anonymise it where appropriate.

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The ICO requires privacy information to state either the relevant retention periods or the criteria used to determine them.

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11. How We Protect Your Information

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We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

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However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

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12. Your Data Protection Rights

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Depending on the circumstances, UK data protection law gives you rights including the right to:

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• Access the personal information we hold about you.

• Rectify inaccurate or incomplete personal information.

• Erase your personal information in certain circumstances.

• Restrict the way we process your information in certain circumstances.

• Object to certain processing, including direct marketing.

• Data portability – receive certain information in a portable format or have it transferred to another organisation where applicable.

• Withdraw consent at any time where we rely on your consent.

 

These rights do not apply in every circumstance and may be subject to legal exceptions.

To exercise any of these rights, contact us at hello@colourfullyblack.com.

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13. Complaints

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If you have concerns about how we have handled your personal information, please contact us first at hello@colourfullyblack.com so that we can try to resolve the matter.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office

The right to complain to the supervisory authority is information the ICO says should be included in a privacy notice.

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14. Children's Privacy

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Our products are designed for children and young people, but purchases through our website are intended to be made by adults.

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We do not knowingly require children to provide personal information directly to us in order to purchase our products.

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Where a parent, carer or other adult provides a child's information for the purpose of personalising a product, we will use that information only as reasonably necessary to provide the requested product or service.

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15. Third-Party Links

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Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of external websites. We recommend reviewing their privacy policies before providing personal information to them.

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16. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.

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The latest version will be published on our website with an updated effective date.

Where appropriate, we will notify you of significant changes.

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Contact Us

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If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

ColourfullyBlack.com Ltd
7 Bell Yard
London
WC2A 2JR

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Email: hello@colourfullyblack.com

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There is one thing I wouldn't guess for you: exactly which third parties Wix is currently using on your site — for example Wix itself, your payment processor, Google Analytics, Meta Pixel, etc. Your privacy/cookie information ultimately needs to correspond to what the website actually collects and sends, not just generic wording.

Also, because the site is selling children's products, I included the Children's Privacy section, but deliberately made clear that the products being for children is different from the website itself collecting data from children. That's an important distinction for Colourfully Black.